Blogging for Job Seekers: Tips for Using Social Media to Secure Employment

For anyone who’s out of work or considering the possibility of a future job search — and let’s face it, that’s most of us — social media platforms offer relatively easy-to-use tools for demonstrating expertise and professionalism to potential employers or clients.

Here are five tips for using social media to help secure employment:

  1. Set up a blog at WordPress.com. WordPress and social media information sources like Mashable and Social Media Today offer instructions for how to set up a blog that looks professional and how to use it to develop your online presence.
  2. Write blog posts about what you know. Show potential employers the value you can add to their organizations.
  3. Tweet about it. Set up a Twitter account for your professional profile and tweet links to your blog posts to get the word out about what you do.
  4. Share your posts on LinkedIn and Facebook. As with Twitter, create professional profiles and offer advice and useful information to your online contacts and friends.
  5. Research. Online resources like Monster+HotJobs offer great advice on how to present yourself to the world using every tool available to you.

If you already have a blog and Twitter and Facebook accounts for personal use, consider keeping those private and developing a public, professional presence you show to the world. Remember that every time you use social media to communicate, you’re developing your personal brand. Think about how you want potential employers and clients to perceive you before you post.

And always, always, always carefully proofread your writing!

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About sarahjpurdy

I am a writer, editor, English teacher, and Spanish student living in Valparaíso, Chile, where I teach English at the Universidad Técnica Federico Santa María. I also telecommute to the University of Nevada, Reno (UNR), where I have worked as a marketing publications writer and editor since 2004. Prior to joining UNR, I worked as a journalist, editing and writing features and news stories for the Reno Gazette-Journal. I earned a master’s degree and a bachelor’s degree in English literature from UNR, where I was chosen for a graduate research assistantship in Victorian literature and graduated with a 4.0/4.0 cumulative GPA. I also taught at UNR for three semesters as a discussion leader for cross-disciplinary Core Humanities 201 and 202 courses, which examine Western literature, history, and culture from Mesopotamia and Ancient Greece through the Enlightenment and Industrial Revolution to World War II, the postcolonial era, and postmodernity. For eight months prior to moving to Chile in February 2011, I volunteered as ESL tutor for the ESL In-Home Program of Northern Nevada. In fall 2010 I earned a 50-hour TEFL Certificate from the University of Arizona and a 30-hour Social Media Marketing Certificate from UNR, and completed a graduate TESOL course through UNLV.
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2 Responses to Blogging for Job Seekers: Tips for Using Social Media to Secure Employment

  1. Alonso says:

    I would like to mention “academia.edu”
    This is a social network focused to people doing research and/or teaching in the academia. In additional to job seeking it is a great site to find potential collaboration opportunities.

  2. sarahjpurdy says:

    Thanks, Alonso! That’s great advice for college students, graduates, and teachers.

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